Travel & Lifestyle Photography Collective (TLPC)

Avi Loren Fox LLC Travel Lifestyle Photography Collective

A STYLED SHOOT COOPERATIVE

The Travel Lifestyle Photography Collective is a co-op style photography service offered to small brands who are in need of professional product imagery but don’t have the budget to commission an exclusive shoot. By pairing complementary brands in one outfit (jewelry, clothing, accessories), we are able to collaboratively produce professional marketing imagery and offer brands cross-promotional opportunities on social media to amplifying exposure. Photography packages for the Collective start at $100. Photographs from our first TLPC trip to Mexico can be seen here and here.

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How It Works: The Short Version

1. We share styled shoot opportunities with our Collective Newsletter list of brands (sign up above).

2. You apply to trips you’re interested in.

3. We accept 1-2 dozen brands each trip.

4. You mail us your product, photo release, and payment.

5. We photograph your products on the trip, both on-model and off-model.

6. You receive high-resolution images of your product(s) to use in your marketing.

7. Brands receive the opportunity to cross-promote on social media, amplifying marketing impact.


How It Works: The Long Version

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Fellow Artisan Entrepreneurs,

When I launched my artisan clothing label WildMantle.com nearly five years ago, I was lucky to already have a career going as a professional photographer. This skill set, camera gear gave me quick and easy access to professional photographs that proved indispensable in launching and maintaining my brand's website and social media marketing.

Jason behind the camera, on our Winter 2019 Styled Shoot in Virginia

Jason behind the camera, on our Winter 2019 Styled Shoot in Virginia

I soon discovered that my fiancé Jason and I could produce styled Wild Mantle photo shoots throughout our yearly travels to Michigan in the summer and Mexico in the winter. Jason has his Masters in Sculpture and found his way around a camera awfully quickly, and I was able to model the designs. Because we live in an economy that revolves around the aspirational lifestyle, the travel images we produced were indispensible to me in my marketing activities. An example is this collection we produced in Mexico, which helped me launch and successfully raise nearly $50k via my 2016 Summer Kickstarter Campaign.

I am excited to open this opportunity up to other brands, so that you can now apply to have your product photographed on one of our travel adventures. By photographing multiple brands in one outfit, it also creates an opportunity for everyone to cross-promote on social media and amplify our voices.

I recently tested this out with Christie Sommers of zero-waste brand West Oak Design on a trip to the Appalachian Mountains of Virginia. I incorporated her a-line skirt and clutch bag my styled shoot for Early Winter 2019. You can see the photos Jason and I produced for West Oak Design on my blog and below, as well as Christie’s reaction:

I am thrilled with these, Avi! They’re exactly what I’m looking for to breathe some life into my brand.
— Christie Sommers, West Oak Design

Want to join us?

Our next trip is in late February 2019 to the Caribbean coast of Mexico’s Yucatan Peninsula (see this blog post for past photos of location). We already have about a dozen brands booked for this inaugural photography shoot. Each brand will receive a package of high-resolution digital images photographed solo in the landscape of Mexico, and on-model with styled with complimentary products by other brands. Each brand will receive copyright permissions and the opportunity to cross-promote on social media with the other brands participating.

More Details

Who can participate and what types of products are you looking for?

Jewelry, clothing, accessories, bath and body products (travel size only), books, paper goods, and other items relevant to the travel lifestyle. If you have a question about your product, feel free to contact me first before you apply.

Where are you going?

Check out for an idea of the colors / textures / feels available in Mexico’s Maya Riviera.

How do I apply?

To apply for consideration in participating, click this button and fill out a short google form:

Travel Lifestyle Photography Collective

FAQ

QUESTION: If I apply, will I definitely be accepted?

ANSWER: We hope to accept as many people as possible, however we also need to make sure that the items fit in our suitcases and that they fit into the aesthetically cohesive styled shoot we are planning. If you have any questions before you apply, we encourage you to use the contact form on this website to inquire before you apply.


QUESTION: What is the cost to participate?

ANSWER: Packages available start at $200 and go up from there. Please inquire about upcoming trips and packages available.


QUESTION: How many images will I receive?

ANSWER: This depends on the packages available and which you select. My goal is to produce a minimum of 5 high quality images per product, which will include a few different scenarios/perspectives of the product. For example, I would approach a pair of sunglasses by making sure there was a closer headshot that focused on the product, in addition to the product on a full-body shot styled with products from the other participants. I would also look for places to display the product independently, perhaps sticking out of the beach bag, on the lifeguard stand ladder with the carribean all gorgeous and teal in the background, and other spots like that.


QUESTION: Do I get to pick what product I send on the trip, or do you?

ANSWER: Both! I’ll want to be involved in picking the product to make sure that it is aesthetically cohesive with the other products I am curating, and that it fits one of us so we can model it in the photos. You will also obviously want to make sure it is a product from your collection that you need photographed.


QUESTION: Do you keep the product or send it back?

ANSWER: This depends on the packages offered for each specific and on which package you select. Typically the most affordable package is for 1 product and you don’t get that product back. For brands who submit 2 or more products to be photographed, you have the option of supplying a return label so that we can return all of your product at the end.

Keep in mind that the product that we photograph on this trip will also be genuinely used on the trip, so that we may fit everything in our suitcases and capture the product in an authentic array of candid lifestyle scenarios. With Wild Mantle, I always sell the samples I photograph on trips like this in a sample sale 2x a year, which enables me to re-coop COGS + partial profit, even though they are gently used.

Please note that you are responsible for shipping the item(s) to our studio before the trip and also for a prepaid return label to send them back afterwards.


QUESTION: How long after your trip will I receive the images? When are we allowed to start posting them?

ANSWER: Images will be individually processed and color corrected upon our return home from the trip and delivered in a private online gallery with a link and password. While my anticipated timeline for this is 3 weeks from the time I arrive home, I also will try and do it as quickly as possible. Upon my return, I will notify everyone of the “Release Date” so that we can coordinate the sharing of the images on social media and our websites.


Onwards & Upwards!

Sincerely,

Avi